Communication design

BU x Your Finger.Your Life

The briefing was to develop a communication concept in the form of a realistic print campaign and to place it in selected, appropriate communication channels.

The campaign aimed to communicate and creatively visualise an aspect of the themes identity and authenticity which had been arrived at in the group. Your finger. Your life.
A campaign designed to shed positive light on the theme of biometrics in order to show consumers that biometrics is more than just state surveillance and the conviction of criminals. Simple. Personalised. A password which you always carry with you.

KEY FACTS

  • Module: Print Publishing

  • Student: Jan Rosenstock, Jasmin Carstens, Gao Shang

  • Lecturer: Andrea Kelb

  • Semester: 2nd Semester

Further projects

Eine idyllische Szene in der Speicherstadt von Hamburg mit Blick auf einen historischen Backsteinbau und eine Brücke über einen Kanal. Im Vordergrund fährt ein Boot durch das Wasser, und im Hintergrund ist die Kirche St. Katharinen mit ihrem markanten Turm zu sehen. Diese Umgebung, die für ihre architektonische Schönheit bekannt ist, bildet den inspirierenden Standort der Brand University of Applied Sciences.

YOUR UNIVERSITY: BRAND UNIVERSITY

Creating added value through brands - this is what the Brand University in the heart of Hamburg stands for. And this is exactly what makes BU a university whose alumni are highly sought-after professionals in the marketing world, and whose alumni are in high demand.

With us, you will benefit from interdisciplinary teaching with practical relevance and an international focus - thanks to strong partners from Asia. Your studies combine Western and Eastern branding philosophies in a unique way.