A new addition to the team of Brand University professors! Anne Kranzbühler is the new face in the conception and teaching of our digital degree programs as the program director for the online bachelor’s degree in marketing and communication.
With the professorship for “Customer Experience” she strengthens our scientific expertise in the central topic of digital marketing: the brand experience of customers at the numerous touchpoints of the customer journey.
Her academic career began with a business administration degree at Westfälische Wilhelms-Universität Münster, where she focused on marketing early on.
Anne Kranzbühler then moved to the Netherlands, where she conducted her doctorate at the University of Amsterdam in cooperation with the VODW Marketing Consultancy on the subject of customer journeys and gained her first teaching experience. Her dissertation was awarded the SERVSIG prize for the best dissertation 2018.
Most recently, Anne Kranzbühler worked as an assistant professor at the University of Delft.
Now the passionate kite surfer brings a breath of fresh air to the BU. At the end of the year she became part of the team and was greeted and welcomed by President Prof. Dr. H. c. Shan Fan, Chancellor Maren Bolbrügge and Prof. Dr. Sven Christiansen, Vice-President for Research.
We look forward to your work in research and teaching!
