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Auf dem Bild sind zwei junge Männer zu sehen, die vor einer Pinnwand stehen und miteinander sprechen. Einer trägt eine Baseballkappe rückwärts, der andere eine Brille. Beide blicken auf eine Reihe von Plakaten oder Entwürfen, die an der Pinnwand hängen. Die Plakate zeigen verschiedene grafische Layouts in Rot- und Weißtönen, vermutlich Designkonzepte für eine digitale oder mobile Anwendung. Die Szene wirkt professionell und kreativ, als ob die beiden über Designideen diskutieren.
On-campus study

Bachelor Brand & Marketing Management - Brand Communication

Do you want to use your communication skills to create ground-breaking advertising campaigns? At Brand University, in the media metropolis of Hamburg, you will lay the foundation for a thriving career in the advertising and branding industry.

On-campus study | German, English | 180 ECTS 

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YOUR JOURNEY BEGINS HERE

Do you seek a successful career in an agency, start-up or brand managing company? Do you want to rise above yourself?

At Brand University, in the media metropolis of Hamburg, you will lay the foundation for a thriving career in the advertising and branding industry. During your studies, you will gain professional know-how about brand communication and at the same time experience the freedom to develop into an independent problem solver.

Always by your side: professors and lecturers with many years of practical experience. As mentors they provide a creative and inspiring atmosphere, and guide you in small groups, working on practical projects for real companies and agencies.

More info ?

Talk to our study adviser and find out everything you need to know about the Bachelor Brand & Marketing Management - Brand Communication:

Contact us

OVERVIEW OF THE PROGRAMME

University degree

Bachelor of Arts (B.A.)

Credit Points

180 ECTS Punkte

Application and start of studies

Apply until:
March 15th

Start of studies:
Summer semester (April 1st)

Format of the study porgram

On-campus study
English
Full-time

Duration of the studies and tuition fees

6 Semester (36 month)
€ 890,- per month (NON-EU)

Admission requirements

Higher education entrance qualification
Language certificate (English B2)

Course content

“If you start studying now, in 3 years you may have a profession that doesn’t even exist today. As a digital designer, you are ready for today’s business requirements and tomorrow’s challenges.”
- Course director Prof. Michael Jonas

Foundation Semester*

  • Brand Design Basics

  • Form & Proportion

  • Photography

  • 21st Century Skills

Individual focus semesters with 8 elective modules*

Mandatory Modules:

  • Design & Society

  • User Experience Design

  • Characters & Font

  • Motion Design

  • Brand Management Basics

  • Design Thinking

  • Speculative Design

  • Multisensory Branding

  • Design Research

  • Sustainability

  • Interdisciplinary Practice Project

Option to do a semester abroad between the 5th and 6th semester.

Design your degree programme according to your interests:

Take 8 freely combinable elective modules from different design disciplines in the 2nd to 5th semester to set your individual focus.

DIGITAL DESIGN

  • Gamification & Game Design

  • Generative Design

  • Prototyping & User Testing

  • Wearables & Tangible Media

COMMUNICATION DESIGN

  • Corporate Design

  • Graphic Design

  • Illustration

  • Packaging

INTERDISCIPLINARY SEMINARS

  • Artificial Intelligence

  • AV BrandingBrand Innovation

  • Creative Leadership

  • Creative Technologies

  • Design English

  • Design Management

  • Digital Branding

  • Film & Motion Design

  • Free Transfer Project

  • Communication Management

  • Media Science & Advertising Psychology

  • Service & System Design

  • Transmedia Storytelling

  • Trend Research

  • Typography & Publishing

  • UX Strategy

  • Practice Transfer Project

  • Bachelor Thesis

  • Colloquium

* The order of the modules may vary depending on the start of the semester in April or October.

What do you need to bring?

Are you passionate about brands or illustration, film or digital media? Future Brand Design students do not have to be professional strategists, illustration artists, camera technicians or programmers to apply. Passion is all that counts!

As a digital designer, you are ready for today’s business requirements and for tomorrow’s challenges. Whether as a designer, storyteller, inventor or entrepreneur – you are in demand in advertising and design agencies as well as in innovative corporations or as the founder of your own start-up.

Develop your individual creative handwriting in the Digital Design focus of the Brand Design Bachelor’s programme. Our professors and lecturers will accompany you on your way to becoming a digital pioneer and will give you the freedom to develop your personality and your team spirit to find innovative solutions.

How does Brand University of Applied Sciences give you the decisive advantage for an exciting career in the creative industries? Expert knowledge on brand development and the latest findings from communication research complement the classic design training in graphic design. With interactive, hands-on teaching.

This means that you are not only in demand as a freelance designer or in digital and communication agencies, but also receive a stepping stone into publishing houses, film productions and cultural institutions.

Our practice and project partners

Application

If you need an entry visa for Germany, the application deadline is June 30th for the winter semester (October).

If you do not require an entry visa for Germany, you must apply by September 15th.

The following documents must be submitted for admission:

  • Completed application form

  • Qualification to enter a university (Abitur or Fachabitur).
    With appropriate previous experience, applicants can also be admitted to studies in individual cases without a (Fach-)Abitur.

  • Curriculum vitae and certificates

  • Proof of English language skills B2 level

  • Motivation letter

  • Portfolio

Detailed information on the formal requirements can be found on the application form.

In case your application documents are not complete due to the current situation, it is possible to hand in later the missing documents.

If they assess your application documents positively, our applicant manager Nina Rubin and course director Prof. Michael Jonas will look forward to getting to know you in a personal interview and finding out more about your own particular career so far, your specific aptitudes, and your personal aims which you wish to pursue in connection with the course.

If your application interview is successful you will be admitted to study.

Fees and charges

As a state-recognised university in private sponsorship, the Brand University of Applied Sciences is financed exclusively by tuition fees.

Course fees for students from countries outside the EU:

  • 890 € per month,

  • 2,300 € one-off matriculation fee,

  • 200 € one-off examination fee.

  • Total costs: 34,540 €

Course fees for students from Germany and the EU:

  • 495 € per month

  • 890 € one-off matriculation fee,

  • 200 € one-off examination fee.

  • Total costs: 18,910 €

Exceptions may be made for students who already have long-term residence permits for the EU.

You can obtain finance under the Bundesausbildungsförderungsgesetz (‘BAföG’ or German Federal Educational Assistance Act). If you want to know anything about financing you should contact the Student Financing Advice Centre.

Students at Brand University of Applied Sciences can also obtain financial support from foundations and financial institutions in Hamburg and further afield. At a national level there is the Kreditanstalt für Wiederaufbau (KfW) which offers the ‘KfW-Studienkredit’.

YOUR UNIVERSITY: BRAND UNIVERSITY

Creating added value through brands - this is what the Brand University in the heart of Hamburg stands for. And this is exactly what makes BU a university whose alumni are highly sought-after professionals in the marketing world, and whose alumni are in high demand.

With us, you will benefit from interdisciplinary teaching with practical relevance and an international focus - thanks to strong partners from Asia. Your studies combine Western and Eastern branding philosophies in a unique way.

Brand University: awarded, accredited and certified

Personal study advice

Do you have any questions? We will be happy to advise you: whether it's about choosing your degree program, the application process, admission requirements or your financing options.

Nina Rubin

+49 40 380 893 56 14 nina.rubin@brand-university.de Write us on Whatsapp!