Discover our partner university at BU!

Beyond borders

A global brand culture with Brand University! Our university not only offers interdisciplinary teaching with practical relevance, but also an international orientation that optimally prepares you for a global career. Through strong partnerships in Asia, we create a bridge between continents that enables you to understand and shape brands from different perspectives. Our educational journey begins in Hamburg, Germany - a location that is not only known for its charm, but also serves as a springboard to a world of opportunities. Become part of an educational institution that not only imparts knowledge, but also opens doors to an international career. Start your educational journey with us and experience how Hamburg's charm meets internationality - a combination that will make your path to success unique! Discover the advantages of a globally networked university that offers not only knowledge but also international career opportunities!

YOU BENEFIT FROM IT

Global brand thinking
Multicultural environment
International business structures
Network building

WHERE HAMBURGER CHARM MEETS INTERNATIONALITY

Our location is your advantage

Our campus in the heart of Hamburg is not only a place of learning, but also the key to limitless career opportunities. Immerse yourself in a multicultural environment that gives you access to global networks. Here, tradition and modernity merge, while you are supported by an inspiring environment.

Semester abroad at partner universities

Your journey will take you beyond borders - we offer you the opportunity to gain first-hand international experience. Through semesters abroad at renowned partner universities, such as Zhejiang Wanli University in Ningbo, China, we open a window to new horizons for you. Here you will not only experience the fascination of different cultures, but also combine Western and Eastern branding philosophies in a unique way

Your semester abroad in China

At the Brand University of Applied Sciences, you can specialise in brands and also have the opportunity to study them up close in an intercultural context. Take part in our exciting study trips to Zhejiang Wanli University in Ningbo, China. Every year, we offer selected students the chance to gain international experience and broaden their perspectives. Be inspired by new cultures and discover how brands operate globally!

What is a semester abroad?

A semester abroad is an academic stay at a university abroad during which you take courses, gain international experience and improve your language skills.

What are the benefits of a semester abroad?

The benefits include gaining international perspectives, networking, improving your language skills and personal development through immersion in a new culture.

How do I find a suitable partner university?

Find out more from our Student Advisory Service or directly on the websites of our partner institutions.

How do I prepare for a semester abroad?

Plan early, find out about the culture of the host country, register for the courses you need and take care of visas and accommodation.

Are there any field reports?

Ningbo 2019: In September and October 2019, eight students from the Bachelor's degree programmes in Brand Management and Brand Design went on a five-week study trip to Ningbo. Below you will find selected reports about their experiences. Further articles and exciting insights into the students' trip can be found in the German-language Ningbo blog.

BU goes Ningbo 2019

Ningbo 2018: In autumn 2018, eight students from the Brand Management and Brand Design degree programmes embarked on our exchange programme with Zhejiang Wanli University and went on a three-week study trip to Ningbo, China. Read more about their exciting experiences in the 2018 blog:

BU goes Ningbo 2018

YOUR UNIVERSITY: BRAND UNIVERSITY

Creating added value through brands - this is what the Brand University in the heart of Hamburg stands for. And this is exactly what makes BU a university whose alumni are highly sought-after professionals in the marketing world, and whose alumni are in high demand.

With us, you will benefit from interdisciplinary teaching with practical relevance and an international focus - thanks to strong partners from Asia. Your studies combine Western and Eastern branding philosophies in a unique way.

Personal study advice

Do you have any questions? We will be happy to advise you: whether it's about choosing your degree programme, the application process, admission requirements or your financing options.

Luis Bolbrügge