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On-campus study

Bachelor Brand & Marketing Management - Brand Management

What makes a brand successful today? A unique logo, a creative social media campaign or products for a digital lifestyle? A brand is more than that – to be successful, it must embody an attitude to life, represent values and be authentic.

On-campus study | English | 180 ECTS 

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YOUR JOURNEY BEGINS HERE

At Brand University, you will therefore receive the professional know-how about strategic development of brands – from identity and positioning in the minds of consumers to the social responsibility of companies.

In small groups you will become a brand expert in a creative atmosphere and have as well the freedom for your personal development into an independent problem solver.
Throughout your studies you will work on practical projects for real companies and agencies.

As mentors always by your side: professors and lecturers with many years of practical experience.

More info ?

Talk to our study adviser and find out everything you need to know about the Bachelor Brand & Marketing Management - Brand Management:

Contact us

OVERVIEW OF THE PROGRAMME

University degree

Bachelor of Arts (B.A.)

Credit Points

180 ECTS Punkte

Application and start of studies

Apply until:
March 15th

Start of studies:
Summer semester (April 1st)

Format of the study porgram

On-campus study
English
Full-time

Duration of the studies and tuition fees

6 Semester (36 month)
€ 890,- per month (NON-EU)

Admission requirements

Higher education entrance qualification
Language certificate (English B2)

Course content

Studies are not about learning by heart. That is why our lessons are interactive. In projects, you will find solutions together, use the latest tools and contribute to shaping the lessons. They teach you self-management, challenge the team player in you and turn students into independent and innovative problem solvers.

Study interdisciplinary, live interculturally – soft skills from which you benefit your whole life.

  • Branding Basics

  • Digital Brand Management

  • Foundations of economics

  • Business English

  • 21st Century Skills

  • Strategic brand development

  • Media studies

  • Consumer behaviour

  • Trend research

  • Market research

  • Innovation management

  • Pricing policy

  • Sales policy & CRM

  • Communication management
    & integrated brand communication

  • Elective module:
    Business ethics & sustainability

  • Elective module:
    Marketing concept

  • Media planning and controlling

  • Brand entrepreneurship

  • Digital customer experience

  • Social media management

  • Elective module:
    Sales policy II

  • Elective module:
    Innovation management II

  • International branding

  • Digital branding

  • Applied statistics

  • Practice project

  • Elective module:
    Communication management II

  • Elective module:
    Service marketing

  • Practical transfer project

  • Bachelor’s thesis and oral examination

High quality teaching – safe environment

Whether face-to-face, hybrid or online teaching: we stand by our promise of high-quality teaching – state-recognized and accredited for an unlimited period of time, by the German Science Council and AQAS.
High health standards are essential for us – especially during this time.

From an idea to a must-have

What makes a product or service competitive and successful?
Just think of the sneaker selection in online shops: Countless variations, but what do we decide on? Mostly on the brand – even if we have to pay 40% more for it.

Why are we willing to do this? Brands not only fulfill our needs, but also provide fascination and emotional attachment. That’s why a company must become a brand – and be both rationally convincing and emotionally inspiring. For this, it needs the right strategy.

Successful brands understand people

In the Brand Management course you will learn how to make brands desirable, how to manage them successfully and how to communicate them with emotional stories.

  • You need to understand the consumer, to run successful brands. Consumer behaviour tells us what touches people. Trend research shows what inspires them.

  • Develop and build brands, develop advertising campaigns – for international markets too.

  • By the end of your studies you will have mastered the basics of business administration and know that brands are not an end in themselves, but make companies economically successful.

  • Find out which channels you need to reach your target groups, which media they use and at which moments they pay attention.

  • Whether Instagram, TikTok and YouTube or TV, print and point-of-sale: Learn to distinguish hypes from important channels and use them for your communication.

  • With elective modules, you focus even more on selected key areas of “Strategic Marketing Management”, such as business ethics and corporate social responsibility (CSR).

Our practice and project partners

Application

If you need an entry visa for Germany, the application deadline is June 30th for the winter semester (October).

If you do not require an entry visa for Germany, you must apply by September 15th.

The following documents must be submitted for admission:

  • Higher education entrance qualification

  • CV and certificates

  • Written application

  • Letter of motivation

  • Proof of English language skills B2 level

Detailed information on the formal requirements can be found on the application form.

In case your application documents are not complete due to the current situation, it is possible to hand in later the missing documents.

After a positive review of your application documents, our
applicant manager Nina Rubin and the course director
Prof. Dr. Joachim Bongard look forward to meeting you in a personal interview
and learning more about your individual career, your professional
qualifications and your personal goals in connection with your studies.

Once you have successfully completed the interview, you will
be admitted to the program.

Once you have successfully completed the interview, you will
be admitted to the program.

Fees and charges

As a state-recognised university in private sponsorship, the Brand University of Applied Sciences is financed exclusively by tuition fees.

Course fees for students from countries outside the EU:

  • 890 € per month,

  • 2,300 € one-off matriculation fee,

  • 200 € one-off examination fee.

  • Total costs: 34,540 €

Course fees for students from Germany and the EU:

  • 495 € per month

  • 890 € one-off matriculation fee,

  • 200 € one-off examination fee.

  • Total costs: 18,910 €

Exceptions may be made for students who already have long-term residence permits for the EU.

You can obtain finance under the Bundesausbildungsförderungsgesetz (‘BAföG’ or German Federal Educational Assistance Act). If you want to know anything about financing you should contact the Student Financing Advice Centre.

Students at Brand University of Applied Sciences can also obtain financial support from foundations and financial institutions in Hamburg and further afield. At a national level there is the Kreditanstalt für Wiederaufbau (KfW) which offers the ‘KfW-Studienkredit’.

YOUR UNIVERSITY: BRAND UNIVERSITY

Creating added value through brands - this is what the Brand University in the heart of Hamburg stands for. And this is exactly what makes BU a university whose alumni are highly sought-after professionals in the marketing world, and whose alumni are in high demand.

With us, you will benefit from interdisciplinary teaching with practical relevance and an international focus - thanks to strong partners from Asia. Your studies combine Western and Eastern branding philosophies in a unique way.

Brand University: awarded, accredited and certified

Personal study advice

Do you have any questions? We will be happy to advise you: whether it's about choosing your degree program, the application process, admission requirements or your financing options.

Nina Rubin

+49 40 380 893 56 14 nina.rubin@brand-university.de Write us on Whatsapp!