The latest developments, events and successes at our university
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Press release
New Publication: Prof. Dr. Joachim Bongard and BU Alumnus Daniel Neye release groundbreaking book on brand management
08/14/2025
Exciting news from our community: A new book by Prof. Dr. Joachim Bongard and BU alumnus Daniel Neye has been...
Press release
Portfolio Workshop at BU
06/21/2025
At BU’s portfolio workshop, participants refined their creative work, explored new...
Press release
Prof. Dr. Sandra Groll on the Closing Panel of DIVE’25 in Munich
05/08/2025
Prof. Dr. Sandra Groll, Head of the Master in Brand Strategy at Brand University,...
Press release
Research Success: Prof. Dr. Anne Kranzbühler in the Journal of Consumer Research
01/21/2025
How do mass layoffs affect consumer behavior? In her latest study, Prof. Dr. Anne Kranzbühler investigates why offshoring is perceived as a breach of trust...
Press release
New Year's Reception 2025: Welcoming Dr. Philipp Gausling as a Professor at Brand University
01/16/2025
Welcoming Dr. Philipp Gausling to Brand University as a Professor
Press release
Welcome Days – Winter Semester 2025
01/16/2025
Around 70 Bachelor’s students, 14 Master’s students and 75 Chinese students from our...
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Graduation Ceremony 2025
01/16/2025
As part of a festive ceremony, a total of 36 graduates were honoured and celebrated.
Press release
Research and new impulses for brand management and consumer behavior
11/28/2024
Successful research at the Brand University of Applied Sciences: New impulses for brand management and consumer behavior
