Our practical projects

We attach great importance to practical experience and up-to-date specialist knowledge. That's why you will learn with us using case studies and real challenges of the future business world.

Brand Innovation

BU x Beiersdorf

The renowned personal care manufacturer based in Hamburg is internationally recognised for brands such as NIVEA, Labello and Hansaplast. The company has already worked with Brand Academy students on practical projects in the past.

Brand Management

BU x Knut Hansen Dry Gin

As part of the Sales Policy Specialisation course, the students were invited by Hamburg Distilling Company (HDC) in a practical project cooperation to investigate the multi-channel distribution of KNUT HANSEN DRY GIN and to work out success factors for the further expansion of the market position.

Practice project

BU x Steiff

As part of the “interdisciplinary practical project”, students developed a positioning for a selected product group of the Steiff brand.

Practice project

BU x Interaction Branding

Develop a range of high premium packaging for climbing equipment with a digital screen (Amoled Display technology).

Practice project

BU x Tchibo

In this semester the Brand Design course collaborated with Hamburg-based coffee and consumer goods group Tchibo.

Practice project

BU x MINI

Responsive Webdesign for MINI

Brand Innovation & Brand Design

BU x Inclusive Brands

How can diversity and inclusion become a special feature of a brand? This was the topic of an interdisciplinary practical project.

Brand Managemnet

BU x Airbus

Find out more about our practical project with Airbus: Branding in aviation - developing and communicating sustainability strategies.

Brand Managemnet

BU x IsabelleFa

As part of the Sales Policy Specialisation course, the 4th semester students were invited to work on a practical project to investigate IsabelleFa's multi-channel sales and to work out success factors for the further expansion of the company's market position.

Further projects

YOUR UNIVERSITY: BRAND UNIVERSITY

Creating added value through brands - this is what the Brand University in the heart of Hamburg stands for. And this is exactly what makes BU a university whose alumni are highly sought-after professionals in the marketing world, and whose alumni are in high demand.

With us, you will benefit from interdisciplinary teaching with practical relevance and an international focus - thanks to strong partners from Asia. Your studies combine Western and Eastern branding philosophies in a unique way.

Personal study advice

Do you have any questions? We will be happy to advise you: whether it's about choosing your degree programme, the application process, admission requirements or your financing options.

Luis Bolbrügge