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Quality management 

We apply a comprehensive quality management process consisting of various different aspects in order to guarantee a high level of quality and to ensure that the Brand University of Applied Sciences offerings are constantly improving.

This revolves around the inclusion of students, since all of our quality management activities are performed in their interest and for their benefit.

An internal department connected directly to the umbrella organisation is responsible for quality management. External supervision is provided by the City of Hamburg’s scientific and research authorities, and by means of institutional and course-related accreditation and reaccreditation.
An Advisory Board has also been established consisting of external academic, research and practical members.

QM-Strategy

The quality of the Brand University of Applied Sciences is based around the following key strategic factors:

  • Our course profiles are derived from the job descriptions of the world in which our graduates will work.

  • The objectives of these courses qualify our students in the best possible way for the demands of the world of work.

  • Our modes of teaching and learning are practically-based and application-oriented.

  • Our tutors are among the best in their fields and are experienced and competent as academics and in the practical world.

  • Our staff focuses on our students and supports them closely during their studies with the mutual aim of their successful graduation.

Evaluation

The Brand University of Applied Sciences performs regular evaluations in order to identify the potential for quality improvements in relation to our teaching events and services.

This involves surveying our current students online.
The results are discussed together with the teachers and staff involved; improvement activities are identified and put into practice.

Accreditation

Our university is subject to the supervisory authority called the Hamburgische Behörde für Wissenschaft und Forschung, or City of Hamburg Academic and Research Authority. The Brand University of Applied Sciences was accredited and officially recognised by the Hamburg Senate as a privately run university of applied sciences in June 2010.

All degree programmes are accredited by FIBAA and the German Council of Science and Humanities. The quality of our digital teaching is confirmed by the FIBAA certification “Excellence in Digital Education”®.

Advisory Board

The Advisory Board is responsible for assisting the university’s management in fulfilling its tasks. The Advisory Board counsels the university’s management in matters of teaching and research quality, in terms of academics and practical application, and in terms of the university’s ongoing development.

Its work focuses on career area orientation, objectives and profiles of existing and future courses; curricula; study programme plausibility; quality assurance; and the long-term development of the Brand University of Applied Sciences in terms of teaching and research.

Members of Advisory Board:

  • Christian Köhler, Markenverband e. V.

  • Prof. Dr. Henrik Sattler, University of Hamburg

  • Prof. Dr. Andreas Schelske, 4communication – sociological consulting

  • Andrej Kupetz CEO, Rat für Formgebung /
    German Design Council

YOUR UNIVERSITY: BRAND UNIVERSITY

Creating added value through brands - this is what the Brand University in the heart of Hamburg stands for. And this is exactly what makes BU a university whose alumni are highly sought-after professionals in the marketing world, and whose alumni are in high demand.

With us, you will benefit from interdisciplinary teaching with practical relevance and an international focus - thanks to strong partners from Asia. Your studies combine Western and Eastern branding philosophies in a unique way.

Eine idyllische Szene in der Speicherstadt von Hamburg mit Blick auf einen historischen Backsteinbau und eine Brücke über einen Kanal. Im Vordergrund fährt ein Boot durch das Wasser, und im Hintergrund ist die Kirche St. Katharinen mit ihrem markanten Turm zu sehen. Diese Umgebung, die für ihre architektonische Schönheit bekannt ist, bildet den inspirierenden Standort der Brand University of Applied Sciences.