Communication design

BU x Borussia 09 e.V. Dortmund

Development of a communication concept for the youth activities of the Borussia Dortmund soccer club

Ballspielverein Borussia 09 e.V. Dortmund embodies the intense soccer experience that connects people across generations. BVB uses its strength to be one of the brightest German soccer brands with an international reputation. More and more young people are entering the world of the brand via the BVB KidsClub. The project team was tasked with developing a communication concept that would bring all BVB fans closer to the club's offers for teenagers and young adults, thereby ensuring that the relationship between supporters and the BVB brand lasts a lifetime.

KEY FACTS

  • Module: Strategic Planning

  • Lecturer: Alexander Schröder

  • Semester: 4th Semester

Further projects

Eine idyllische Szene in der Speicherstadt von Hamburg mit Blick auf einen historischen Backsteinbau und eine Brücke über einen Kanal. Im Vordergrund fährt ein Boot durch das Wasser, und im Hintergrund ist die Kirche St. Katharinen mit ihrem markanten Turm zu sehen. Diese Umgebung, die für ihre architektonische Schönheit bekannt ist, bildet den inspirierenden Standort der Brand University of Applied Sciences.

YOUR UNIVERSITY: BRAND UNIVERSITY

Creating added value through brands - this is what the Brand University in the heart of Hamburg stands for. And this is exactly what makes BU a university whose alumni are highly sought-after professionals in the marketing world, and whose alumni are in high demand.

With us, you will benefit from interdisciplinary teaching with practical relevance and an international focus - thanks to strong partners from Asia. Your studies combine Western and Eastern branding philosophies in a unique way.