Digital design

BU x MINI

The fact that MINI – drivers pay much attention to an individual MINI was used as the basis. This playful attitude is important for the website. Therefore a special configuration tool was created. The visualization was expanded through the dimension of the room in order to provide the experience oriented nature of the website and to take up the new technological opportunities. This was intensified through horizontal scrolling.

“It‘s not only Fun to Drive! It‘s also Fun to Configure!«

KEY FACTS

  • Module: Interaction Branding

  • Lecturers: Mike John Otto, Prof. Ansgar Eidens

  • Student: Daniel Händler

  • Semester: 4th Semester

Further projects

Eine idyllische Szene in der Speicherstadt von Hamburg mit Blick auf einen historischen Backsteinbau und eine Brücke über einen Kanal. Im Vordergrund fährt ein Boot durch das Wasser, und im Hintergrund ist die Kirche St. Katharinen mit ihrem markanten Turm zu sehen. Diese Umgebung, die für ihre architektonische Schönheit bekannt ist, bildet den inspirierenden Standort der Brand University of Applied Sciences.

YOUR UNIVERSITY: BRAND UNIVERSITY

Creating added value through brands - this is what the Brand University in the heart of Hamburg stands for. And this is exactly what makes BU a university whose alumni are highly sought-after professionals in the marketing world, and whose alumni are in high demand.

With us, you will benefit from interdisciplinary teaching with practical relevance and an international focus - thanks to strong partners from Asia. Your studies combine Western and Eastern branding philosophies in a unique way.