For the finale of the in-depth seminar “Dienstleistungsmarketing”, the practice partner LOTTO Hamburg GmbH invited the prospective brand managers of the 5th semester to the final presentation on the panorama deck of the Emporio Tower. After the excellent interim presentation in the middle of the semester, a marketing concept was presented that absolutely convinced the sales and marketing management of Lotto Hamburg. The core topics of the work were the examination of the current positioning of the brand with regard to the rejuvenation of the target group and a quick check as to whether LOTTO is also suitable as an impulse purchase product.
LOTTO Hamburg was able to gain valuable ideas from the strategic conclusions presented, which will certainly influence the implementation of future marketing activities. LOTTO Hamburg would like to maintain contact with the students in order to continue the dialog in a feedback round. Stefan Schramm, lecturer: “In addition to the excellent result, I was particularly impressed by the great and goal-oriented teamwork of the students. Many thanks to the team!”
