In the 2011/2012 winter semester, the Brand University of Applied Sciences took part in the GWA Junior Agency for the first time - the only competition for young talent in Germany that evaluates strategic and creative achievements together.
Under the direction of the agency Publicis Hamburg and Prof. Dr. Christian Duncker, the students of the Brand Management course developed a positioning strategy for Telekom AG.
It was about the product “TelePresence” - a new communication tool that is to replace conferences, business meetings and other business trips in the future. The customer was positively surprised by the presentation.
During a live call via TelePresence, the conclusion was: “We are taking away some interesting ideas” ...
