Irritation plays the most important role in this poster series. The second glance is crucial. Just as in the claim, it is also important to take a closer look at the advertised campaign. The poster series is dominated by traditional fashion photographs and shows people of different cultures and ages. The prices, which are classically placed next to the models, do not praise the fashion presented but the respective person or their service itself. The price of a child on the black market, for example, is comparable to that of a new car or a detached house. Such a high price on a seemingly ordinary advertising poster causes irritation and increases the viewing time of the campaign. An explanatory text in conjunction with the logo can be used to promote the reporting telephone and the foundation. This series can be transferred to all areas of the Broken Hearts Foundation thanks to its versatile motif options. The campaign can be implemented in several stages. For example, the explanatory text only follows two weeks after the posters have already attracted attention. The resolution of the question posed by the series, namely whether people and services have such a monetary value, is also answered retrospectively. To this end, the posters are supplemented by a wide, magenta-colored strip with the statement “priceless!”.
