“Good to know ...” - Who hasn't heard the SIGNAL IDUNA slogan? At the Brand Academy, the topic of “knowledge” is now illuminated in a different context:
As part of the “Identity-oriented brand management” seminar, the 3rd semester students are developing an internal branding strategy for one of the largest German insurance service providers in Germany.
Internal brand communication is intended to strengthen employees' enthusiasm for the brand through brand understanding. Stefan Menz, Marketing Officer at the SIGNAL IDUNA Group, is already looking forward to the results: “It's exciting to see how specifically the students have already asked questions during the briefing. In this respect, I am hoping for interesting suggestions at the presentation.”
