Communication design

BU x Herschel Brandbook

In 2009 two brothers Jamie and Lyndon Cormack founded a small tailor shop and as a result a new brand Herschel. The basic idea for the complete design is to bring people and brand together.
The design of Herschel´s products was as much as possible adapted in the layout of the brand book.
The brand receives a particular application in the brand book, thus it is merged with the graphic elements. Therefore the connection between brand, product and consumer is quite possible.

KEY FACTS

  • Module: Grafics

  • Lecturer: Andrea Kelb

  • Student: Marco Ivers

  • Semester: 2nd Semester

Further projects

YOUR UNIVERSITY: BRAND UNIVERSITY

Creating added value through brands - this is what the Brand University in the heart of Hamburg stands for. And this is exactly what makes BU a university whose alumni are highly sought-after professionals in the marketing world, and whose alumni are in high demand.

With us, you will benefit from interdisciplinary teaching with practical relevance and an international focus - thanks to strong partners from Asia. Your studies combine Western and Eastern branding philosophies in a unique way.