Communication design

BU x Herschel Brandbook

In 2009 two brothers Jamie and Lyndon Cormack founded a small tailor shop and as a result a new brand Herschel. The basic idea for the complete design is to bring people and brand together.
The design of Herschel´s products was as much as possible adapted in the layout of the brand book.
The brand receives a particular application in the brand book, thus it is merged with the graphic elements. Therefore the connection between brand, product and consumer is quite possible.

KEY FACTS

  • Module: Grafics

  • Lecturer: Andrea Kelb

  • Student: Marco Ivers

  • Semester: 2nd Semester

Further projects

Eine idyllische Szene in der Speicherstadt von Hamburg mit Blick auf einen historischen Backsteinbau und eine Brücke über einen Kanal. Im Vordergrund fährt ein Boot durch das Wasser, und im Hintergrund ist die Kirche St. Katharinen mit ihrem markanten Turm zu sehen. Diese Umgebung, die für ihre architektonische Schönheit bekannt ist, bildet den inspirierenden Standort der Brand University of Applied Sciences.

YOUR UNIVERSITY: BRAND UNIVERSITY

Creating added value through brands - this is what the Brand University in the heart of Hamburg stands for. And this is exactly what makes BU a university whose alumni are highly sought-after professionals in the marketing world, and whose alumni are in high demand.

With us, you will benefit from interdisciplinary teaching with practical relevance and an international focus - thanks to strong partners from Asia. Your studies combine Western and Eastern branding philosophies in a unique way.