Product Design

BU x Interaction Branding

Develop a range of high premium packaging for climbing equipment with a digital screen (Amoled Display technology).

The large amount of information connected to safety-related products can be communicated effectively to customers in an interactive application, providing better orientation at the point of sale. A brand design including packaging, and a graphical user interface for the display, were developed for the fictitious ‘5IVE CLIMB’ brand. This Bachelor’s thesis was produced in collaboration with the agency Peter Schmidt Group, Sven Franke.

KEY FACTS

  • Module: Bachelor’s Thesis

  • Student: Jasmin Carstens

  • Lecturer: Prof. Ansgar Eidens

  • Semester: 6th Semester

Further projects

YOUR UNIVERSITY: BRAND UNIVERSITY

Creating added value through brands - this is what the Brand University in the heart of Hamburg stands for. And this is exactly what makes BU a university whose alumni are highly sought-after professionals in the marketing world, and whose alumni are in high demand.

With us, you will benefit from interdisciplinary teaching with practical relevance and an international focus - thanks to strong partners from Asia. Your studies combine Western and Eastern branding philosophies in a unique way.

YOUR UNIVERSITY: BRAND UNIVERSITY

Creating added value through brands - this is what the Brand University in the heart of Hamburg stands for. And this is exactly what makes BU a university whose alumni are highly sought-after professionals in the marketing world, and whose alumni are in high demand.

With us, you will benefit from interdisciplinary teaching with practical relevance and an international focus - thanks to strong partners from Asia. Your studies combine Western and Eastern branding philosophies in a unique way.