For the second time the students of Brand University of Applied Sciences had a chance to work on the practice project in cooperation with Engel & Völkers.
With more than 35 years of experience in the brokerage of high-end real estate, Engel & Völkers belongs to the leading service providers in the industry today.
As part of the corporate branding course, our students of the International Brand Management programme were asked to develop an internal branding strategy for employee loyalty at Engel & Völkers Commercial Berlin. The worked out strategy had to be related to the identity based management approach.
The possible measures for potential incentives and rewards for the individual departments were worked out by the students in the form of a sketch.
