“Rebellious creativity” is demanded of the 5th semester students in summer 2013 when revising the umbrella brand strategy for the ColaRebell brand.
With its refreshing chili-ginger note and high caffeine content, the “strongest cola in the world” brings a kick to everyday life.
After the innovative early years, the young brand with Hanseatic roots now faced the critical questions of the Brand Academy students. As part of the review of the brand strategy, the target group, the product portfolio and the market and competitive situation were first examined. A communication campaign with a focus on guerrilla marketing was then developed.
The aim of the project was to increase awareness of the ColaRebell umbrella brand.
