Steiff – the brand with the button in the ear is known to almost everyone in Germany, from toddlers to passionate collectors.
Steiff is a successful traditional brand that has developed consistently over the past decades. This also applies to its product range policy.
As part of the “interdisciplinary practical project”, students on the Brand Management and Brand Design courses in the 5th semester initially developed a positioning for a selected product group of the brand. The first design and communication materials were then created.
