Communication design

BU x naturlig

Brand design for an innovative natural care product for men. The product is intended to make men's lives a little easier and also beautify everyday life with an aesthetic design. The quality should be reflected in the design idea. The campaign idea depicts actual consumers in their favorite places in a reportage-like manner. The protagonist of this series is 43-year-old Guido Fassbender. He not only lives in Hamburg, where the company is based, but also regularly spends his weekends at the Baltic Sea with his dogs, which is typical of the target group. Why he uses “naturlig” is told authentically in his short statements.

The protagonists will change regularly in order to tell as many stories as possible. At the same time, one interview per protagonist, including the complete photo series, will be published on the website. The aim is to encourage consumers to identify with the brand. The “naturlig” brand is a WE brand!

KEY FACTS

  • Module: Brand Design Conceptualisation

  • Lecturer: Alexander Luckow

  • Student: Lukas Porschen

  • Semester: 3rd Semester

Further projects

Eine idyllische Szene in der Speicherstadt von Hamburg mit Blick auf einen historischen Backsteinbau und eine Brücke über einen Kanal. Im Vordergrund fährt ein Boot durch das Wasser, und im Hintergrund ist die Kirche St. Katharinen mit ihrem markanten Turm zu sehen. Diese Umgebung, die für ihre architektonische Schönheit bekannt ist, bildet den inspirierenden Standort der Brand University of Applied Sciences.

YOUR UNIVERSITY: BRAND UNIVERSITY

Creating added value through brands - this is what the Brand University in the heart of Hamburg stands for. And this is exactly what makes BU a university whose alumni are highly sought-after professionals in the marketing world, and whose alumni are in high demand.

With us, you will benefit from interdisciplinary teaching with practical relevance and an international focus - thanks to strong partners from Asia. Your studies combine Western and Eastern branding philosophies in a unique way.