In this semester the Brand Design course collaborated with Hamburg-based coffee and consumer goods group Tchibo. The students spent three months developing concepts for the ‘Mein Privat Kaffee’ (My Private Coffee) brand, with the aim of appealing to young target groups and placing more emphasis on the product’s particular features.
In 14 presentations, our students were able to demonstrate their expertise and creativity and make suggestions for new packaging, website tools, give-aways and promotions.
A jury made up of Tchibo employees from different departments and university representatives were thrilled by the results.
You can read more about this collaboration at the Tchibo ideas website and in the magazine published by Hamburg Chamber of Trade.
